WEB CAMERAS FASHION SHOW
The Internet became the new podium for the S/S 2012 ready-to-wear collection from Ksenia Schnaider`s studio. Using four web cameras, the show was open for the worldwide audience, when everyone could watch it from the very front row.
The concept for the show came from the SILA project group in Moscow. SILA decided to show the collection by using ordinary web cameras. Using four macbooks to record the models from different positions, the show went off with great success. SILA was thus able to organize a fashion show that combined technology and tradition, fashion and art.
Ksenia Schnaider aimed to convey two concepts with this show: “Beauty is accessible to everyone,” and “The future is now.”