In the pursuit of a sustainable fashion, we are perpetually looking for ways
to do as little harm to the planet as possible.

The main sustainable practice of the brand—Upcycling—came naturally to Ksenia and the team. There wasn’t any deep understanding of the value before the first upcycled demi-denims were created in 2015. Only the feeling that that was the right route for the brand at that point.

Over the years Ksenia and the brand has deepened her understanding of how important the practice actually is and developed her love for upcycling and keeps discovering new and new reasons to do it. The most poetic one is the sheer beauty of the world we live in.

Pre-Fall 2020 exploring the naked beauty of Earth-curvy and rippled motives of the collection are reminiscent of the shapes and textures of a forest environment. The colour palette and the choice of fabrics follow suit to create a feeling of connection to the natural world.

In the pursuit of a sustainable fashion, we are perpetually looking for ways
to do as little harm to the planet as possible.

The main sustainable practice of the brand—Upcycling—came naturally to Ksenia and the team. There wasn’t any deep understanding of the value before the first upcycled demi-denims were created in 2015. Only the feeling that that was the right route for the brand at that point.

Over the years Ksenia and the brand has deepened her understanding of how important the practice actually is and developed her love for upcycling and keeps discovering new and new reasons to do it. The most poetic one is the sheer beauty of the world we live in.

Pre-Fall 2020 exploring the naked beauty of Earth-curvy and rippled motives of the collection are reminiscent of the shapes and textures of a forest environment. The colour palette and the choice of fabrics follow suit to create a feeling of connection to the natural world.