SS26

This season, co-founder Anton Schnaider takes the design lead, continuing the brand’s philosophy of “design minus design” — if it can be used, it should be reused, if it can be recycled, it should be recycled, if it can be upcycled, it should be worn.

UTC+0 collection reflects on form and stereotypes, exploring the idea of the garment itself. Upcycling, distorted denim, AI experiments, deconstructed forms and soft silhouettes, patchwork, sheer organza, and certified organic fabrics by Indigo Textile, known for sustainable textiles made from hemp, recycled yarns, and organic cotton — a total mix of inspirations and concepts, realised across reworked bombers, trenches, bodysuits, dresses, embroidered shirts, and denim experiments. Rather than chasing direct references, Anton works with raw codes, breaking them down and rebuilding them into something new, creating a new logic of dressing. SS26 takes on post-branding — logos are not applied, but implied within the structure of a patch, the shadow of a logo, the outline of a label, carrying the logic of branding without the mark itself.