Ksenia Schnaider is opening up about a personal journey with the new Spring-Summer KSENISCHNAIDER 2020 collection to join the conversation about psychological struggles faced by young people in the 21st century.

The world is going round faster and faster each year and the challenge for the creative industries becomes more complex as one must be both creative and calculated at once. Forever eager to remain in the loop and ahead of the stream, people fall into the trap, where they don’t have enough time to listen to themselves. This is exactly the thought which became fundamental for Ksenia this season.

In this restless collection, she is exploring vibrant colours, the shapes reminiscent of her mother’s wardrobe and using a combination of teenage maximalism and anxiety in her slogans. In the end, this is just to represent what is happening in the brain of young creative in the world full of possibility and responsibility.

This collection doesn’t focus on a specific colour palette but instead embraces the kaleidoscope of colour combinations, which is to further emphasise the vibrancy of the experience of a modern human being’s brain in this fast world. Similarly, it unites simple silhouettes like the classic denim skirts, jeans, hourglass dresses and blazers, with absolutely eclectic decisions of including a cowboy-inspired look into the mix.

Ksenia Schnaider is opening up about a personal journey with the new Spring-Summer KSENISCHNAIDER 2020 collection to join the conversation about psychological struggles faced by young people in the 21st century.

The world is going round faster and faster each year and the challenge for the creative industries becomes more complex as one must be both creative and calculated at once. Forever eager to remain in the loop and ahead of the stream, people fall into the trap, where they don’t have enough time to listen to themselves. This is exactly the thought which became fundamental for Ksenia this season.

In this restless collection, she is exploring vibrant colours, the shapes reminiscent of her mother’s wardrobe and using a combination of teenage maximalism and anxiety in her slogans. In the end, this is just to represent what is happening in the brain of young creative in the world full of possibility and responsibility.

This collection doesn’t focus on a specific colour palette but instead embraces the kaleidoscope of colour combinations, which is to further emphasise the vibrancy of the experience of a modern human being’s brain in this fast world. Similarly, it unites simple silhouettes like the classic denim skirts, jeans, hourglass dresses and blazers, with absolutely eclectic decisions of including a cowboy-inspired look into the mix.